Whistling Frog.

In this project the brief was to create an identity, brand story, brand guidelines, ambient media and other promotional material for a new Barbadian rum named Whistling Frog.

This project took a lot of extensive research to be able to fashion a believable brand story and I also found the mark making process experimental using lino printing to create the logo.

Full brand guidelines can be viewed here : https://issuu.com/wr16199/docs/brand_guidelines

Skills exhibited in this project: Use of creative cloud applications such as InDesign, Photoshop, Illustrator, Dimensions and Premier Pro. Also using more traditional skills such as Lino printing, type setting and page layout. This project was the first time I developed a full brand guidelines document.