Grey Poupon.

This project was a rebrand of the iconic mustard brand Grey Poupon. Since it’s heyday in the 90s aimed towards successful stock brokers the brands identity has suffered a decline and needed to be modernised to keep up with the competitive and evolving mustard market.

To modernise the brand it wasn’t a case of just changing the identity but to think about how this could be marketed. I had the idea of advertising the mustard as a subscription service where you receive a new instalment of mustard every three months accompanied by recipe cards.

Full brand guidelines can be viewed here : https://issuu.com/wr16199/docs/grey_poupon_brand_guidelines

Skills exhibited in this project: Use of creative cloud applications such as InDesign, Photoshop, Illustrator, Dimensions and Premier Pro.