Ground Up.

This project involved creating an iced coffee brand that prides itself on sustainability. After much research I discovered that the oil residue from used coffee grounds can be repurposed into fuel.

Therefore, the idea was to create a completely sustainable coffee cycle where the transport and manufacturing of the coffee will be ran off the residual oil from used beans.

Meaning Ground Up could provide a higher quality of life to its employees who will come from developing countries such as Ethiopia (the birth place of coffee).

I tried to reflect the sustainability and honesty of the brand in the creation of the logo and branding using Lino printing for the icon.

Full Ground Up promotional video can be viewed here:

https://www.youtube.com/watch?v=W1O9OszX1BI

Skills exhibited in this project: Use of creative cloud applications such as InDesign, Photoshop, Illustrator, Dimensions and Premier Pro. Also using more traditional skills such as Lino printing.